CRISPTV
Great work deserves a stronger online presence.
Crisps TV is a media company with a strong reputation for high-quality photography, film, and creative production. But their existing website didn't reflect the caliber of their work — it made it hard for potential clients to understand what the company does and why it stands apart.
As Team Lead and Product Designer, I redesigned the experience around a single idea: let the work be the story. Every layout, interaction, and section was built to showcase the company's craft and guide visitors toward becoming clients.
- Rebuilt the website around the company’s portfolio, making its creative work the centerpiece of every page.
- Established a bold, cinematic visual language that reflects the quality and tone of the company’s productions.
- Created clear pathways that turn first-time visitors into enquiries and potential clients.
First impressions happen in seconds.
Most visitors decide whether they trust a company within moments of arriving on its website. For a media company, that first impression has to feel as polished as the work itself.
The homepage opens with full-bleed visuals and a clear, confident statement of what Crisps TV does — immediately signalling quality and setting the tone for everything that follows.
Let the work build the trust.
Case studies and testimonials help, but for a creative company nothing convinces like the work itself.
A curated gallery puts photography, film, and productions front and center — organized so visitors can explore the range and depth of the company’s craft without friction.
Every great experience should end with a simple next step.
Showcasing great work only matters if visitors know what to do next.
Clear, low-friction calls to action guide interested visitors toward getting in touch — turning admiration for the work into real enquiries and new client relationships.
Designing for trust through storytelling.
Beyond individual pages, the whole experience was built to tell one cohesive story — who Crisps TV is, what they value, and the culture behind the work.
Sections like “Our Culture” add a human layer, helping potential clients connect with the people and craft behind every production.
A bold, cinematic design system anchors the experience — high-contrast dark surfaces that let the photography and film work stand out, with a single confident red used sparingly to draw attention and drive action.
The best media websites don't compete with the work they showcase — they simply create the perfect stage for it.
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